All Posts

Paid ads help local businesses show up faster on Google and social media, especially when organic reach isn’t enough. In this post, we break down why Google Ads and paid social matter, how they work with your website and content, and how Northbound Media manages it all as one simple system.

Marketing is supposed to help your small business grow, but for many owners it feels confusing, time-consuming, and frustrating. You’re told to post on social media, run ads, update your website, write blogs, send emails, track numbers, and somehow fit it all into an already full workday. When results aren’t clear, marketing starts to feel like a guessing game. The truth is, marketing doesn’t fail because business owners aren’t trying hard enough. It fails because there’s oft